If you want to learn Amazon Marketing Services (AMS) from the ground up-or gain a deeper understanding of how Amazon’s advertising platform works for authors-this step-by-step guide will support you throughout the process. Whether you’re a complete beginner or an experienced author looking to improve your book’s visibility and sales, you’ll learn the core principles of Amazon advertising in a clear, easy-to-follow format. The guide covers everything from setting up your account and understanding ad formats to building effective campaigns, selecting the right keywords, setting budgets, evaluating performance, and optimizing ads for stronger results. By following each step, you’ll develop the skills and strategies needed to use Amazon Marketing Services effectively and promote your books to the right audience.
The PDF below provides a detailed, step-by-step explanation of the process.